Owning a business comes with many responsibilities, but prioritizing digital marketing should be at the top of your list. Whether or not you already advertise in print, you also need a strong digital marketing strategy to reach your audience where they spend the most time in online spaces. It’s the easiest and fastest way to generate more leads and sales for your business.
When you started your business, you may have had specific dreams of what you want to buy with the money you earn. For example, some people dream of owning a luxury home, a boat, or even just a simple outdoor kitchen. Cooking outdoors can feel luxurious, even though it doesn’t cost a fortune to make that dream come true. Digital marketing will give you the opportunity to earn the money you need to fulfill your specific dreams.
If you don’t currently have one, or if you just haven’t prioritized your existing digital marketing strategy, here are all the best reasons to start today.
Your market spends an enormous amount of time online
When it comes to marketing, it makes sense to reach people where they spend the most time, and in today’s world, that place is the internet. According to data, the average person spends six hours and 40 minutes online daily. Much of that time is spent scrolling through social media and using search engines. That’s great news because, through advertising, you can reach people in both of these places.
PPC ads can reach your market immediately
Pay-per-click advertising (PPC ads) are one of the top methods for reaching an audience online. You really can’t have a digital marketing campaign without PPC ads.
While search engine optimization (SEO) is an important component of digital marketing, you won’t see quick results. SEO is a long-term game for generating traffic through search engines. It could be months before you gain authority and start ranking high enough to become visible. On the contrary, PPC ads provide immediate results. When you pay for an ad, it will be shown to your chosen target audience and anyone who clicks will go directly to your website. The traffic from paid ads is immediate. As long as you run ads, you can generate clicks.
You can use remarketing
Remarketing, also called retargeting, is when you use an ad platform to display paid ads only to people who have previously interacted with your brand. These would be people who have either clicked on an ad in the past or visited your website.
With remarketing, you get a second chance to make a sale or generate a lead. Your target audience will be people who are already familiar with your brand, which greatly increases the likelihood of a conversion. Remarketing has a 147% higher conversion rate than standard paid ads.
Social media can help you reach more people
You’ve probably heard that word-of-mouth advertising is the most effective form of advertising around and it’s true. People are more likely to use a product or service after it’s been recommended by a friend, family member, or someone they trust. Social media happens to be an excellent space for word-of-mouth advertising.
When you post to social media, satisfied customers are likely to engage with your posts, either by commenting, liking them, or sharing them on their own feed. It all depends on the content. Self-serving content will get shared if it also provides value, like discount codes and special offers.
Other types of posts are equally likely to get shared when the content is interesting, educational, or entertaining. Many businesses share memes related to their industry to get people laughing and engaging with their posts. It works well to build an audience you can later market to with specific messages, for instance, encouraging them to engage with your products and services.
Sometimes, it can be difficult for some of us to get our heads around what content works online and what doesn’t. For this reason, it may be worth partnering with a digital marketing agency who is already well versed in TikTok, Twitter, Instagram, or any other social media platform you wish to target as part of your digital marketing plan. Once you begin posting content, you may also choose to enhance your follower count and expand your customer base by purchasing targeted followers, which can help you to leverage the site’s algorithm to your advantage. If you are wondering what to consider when selecting TikTok followers to buy and how this can help you reach more potential customers, you can check out the resources provided by Twicsy, or another follower enhancement platform.
Your best conversions will happen online
Although marketing in the physical world can produce big results, the majority of your conversions will happen online simply because that’s where people spend most of their time.
No matter what you have going for your current marketing strategy, make sure to prioritize digital marketing. You’ll not only reach more people, but you’ll also have a good chance of picking up some brand ambassadors who will go out of their way to advocate for your brand and interact with your fans.
Reliable businesses get shared frequently online. If you have a solid product or service, take full advantage of all possible digital marketing elements, from building an SEO-optimized website and running paid ads to making a YouTube channel and posting to social media. If you do it right, you’ll get the sales and conversions you’re after.
