Years ago, as kids, we daydreamed about sparkling careers in some futuristic workplace, something that didn’t exist yet, but that would forever change the rules of the business world. If you want to assert yourself in this field, you must absolutely keep in mind some essential qualities that will come in handy in today’s and tomorrow’s jobs. In a world increasingly linked to data it is important not only to record them but also to understand them, and therefore how to monitor the success of your campaigns.
Certification in a variety of activities will give employers and customers the confidence and assurance of what you are doing. We never neglect the importance of having a certificate that confirms what we have studied and know how to do. Google dominates everything we do in digital marketing, from SEO to analytics, to engagement and our funnels. This field has changed dramatically over the years. To master SEO, content marketing, PPC and CPM you need to be an expert in what a keyword is, when and how it should be used and what it entails.
Here is a summary of who is a Digital Marketing Specialist.
For us the Digital Marketing Specialist is a figure very similar to the captain of a ship. Among the many pitfalls of the web, he works with a team of loyal professionals, ready to reach the goal with him. An overview and transversal skills are just some of its strengths. Specifically, its main objective is to define and implement a strategy that can use any type of digital channel (Social Media, Email, SEO, etc.) to achieve various business objectives. He usually works with SEO / SEM specialists, Social Media, Web Developers and Designers to make his ideas concrete, analyze the results and adjust the game.
In this regard, Ducima Analytics Private Limited have made available to everyone the guide of Digital Marketing thanks to which you will learn how to grow a business from nothing to something with content that can engage people. The Digital Marketing Specialist is a figure in great demand on the market, but there are few people who have the right characteristics to do so. For this reason the salaries are quite high compared to the average.
What you see is the profile of one of our talents that we then insert in one of our partner companies.
The skills required
- Social Media
- Facebook Ads
- Facebook Ads Advanced
- SEO Audit
- SEO Advanced
- Google Ads
- Google Ads Shopping
- Google Display and Discovery
- LinkedIn for Companies
- Email Marketing
- Funnel Marketing
- Data analysis
- Advanced Data Analysis
- Data Studio
They are all contained within the Digital Marketing section and as you can see from the image we have also estimated the times related to their study.
In addition to the technical skills listed above, during the course you will also develop soft skills essential to work as a Digital Marketing Specialist. I will mention only a few:
- Problem Solving
Digitallysavvy employees are dynamic, they want to stay on important projects and be impactful, but they can make mistakes. A culture that accepts failure is essential. But failures can be avoided only if you had started your journey of digital marketing from a respectable and well established company like Ducima Analytics. You can read the Ducima Analytics Reviews and see what other people and their own employees say about them.