If you have been in the business for a while, your SEO questions would be a thing that never got solved. SEO is one of the best methods to get new customers by optimizing your web content for search results. Along with the growing importance of SEO, the responsibility to strengthen the SEO strategies and campaigns also increases. You need to have basic prior knowledge about websites and search engines to understand SEO. Also, you need deep knowledge to utilize SEO for your website all by yourself.
Many companies make a wise decision to outsource their company’s SEO functions as they are unaware of the right methods. It is indeed a good decision to make if you are not good at it or if you cannot afford to have an in-house SEO expert. It is best to outsource your SEO functions to a company that can take care of all your SEO needs and queries efficiently. But, most of the times, businesses do not screen the agencies before handing over their SEO functions to an external agency. If you are also planning to hire an SEO company, here are the five SEO questions you need to ask them before hiring:
1. How Long Will They Take to Rank Your Web Pages?
Ranking your page on the Google Search engine is the basic motto of search engine optimization. One of the main SEO questions you need to ask the SEO company is the time they need to rank your page on the search engines. You can also ask them if they optimize the content according to the Google search engine or any other search engine. Algorithms used by every search engine is different, though Google is the most widely used search engine. Make sure that your SEO company deals with SEO for Google Search Engine. Based on the present status of the website and your industry, SEO companies give you an estimated time. Well-established SEO services in India will provide you with a rough figure of the time-frame.
2. Do They Outsource SEO Functions?
Many SEO companies outsource their contents and functions. Ask the company if they outsource their functions or not. If they do, inquire about the agencies that they outsource their functions. Research about the companies that take up your content before hiring.
3. How Do They Improve Search Rankings?
Strategies used by every SEO company is different from one another. For example, an SEO company in Hyderabad may use strategies that can be different from an SEO company in Delhi. Many companies use only keywords to rank the pages and it may take longer to achieve results organically. There are SEO companies that completely neglect the importance of backlinking.
4. Enquire About Their Client Base and Successful Campaigns
The SEO company’s client base speaks a lot about the company. An SEO company having big clients can be an excellent choice for your company. Such companies have responsibilities and experience that can be beneficial. Always remember that an SEO company with underperforming clients does not provide good services.
5. Experience in Your Industry
Just like you need experience in your field of business to get better results, SEO companies should also have some experience in your field. If the SEO company has experience in your field, it will be easy for them to understand your requirements as they would have an idea about the market and competition. For example, if you are a big SEO company in Hyderabad and are planning to outsource your functions because of the increasing client base, you can search for another SEO company that has experience in your client’s industry.
These are a few important SEO questions you need to ask before handing over your SEO functions. There are many SEO services in India that promise quality work but fail to accomplish your goals because of the lack of experience and expertise. You must be careful while handing over your SEO functions to an external agency. Check their previous client base, their links, keywords, backlinking, etc. before hiring.
Micheal Anderson is an SEO expert and blogger by hobby. Currently, he is working with Techmagnate in the Boston, USA and handling the various digital marketing projects such as YouTube SEO, app store optimization, content marketing etc for global clients.