Being a small business owner is no easy feat. In fact, it takes a lot of hard work even to just stay afloat, and can cause huge amounts of stress. Working at growing your small business can also be very difficult. But in this day and age, there are many different forms of technology that can help you to do just that. Here are 3 ways technology can help you to grow your small business.
Hands down one of the best ways to grow your small business is to increase online visibility, and the easiest way to do this is to have a strong social media presence. Make sure you have social media handles on all of the major platforms – Instagram, Twitter, Facebook, and TikTok. It’s best if your handles are consistent, simple, and easy to remember. For example if your business is called Rest In Pizza, try to get the handle @restinpizza across the board. If that handle is only available on TikTok but not Instagram however, you should change it up so that they can all be the same.
You may consider something like @restinpizzaportland or @restinpizzarestaurant instead. Once you have made these accounts, make sure to engage with your followers as much as possible by replying to comments and DMs. Also try to post consistently, use relevant hashtags, and check your captions for spelling and grammar to make your accounts look as professional as possible. These things can be done by yourself or your employees, or you can hire a social media manager. It’s up to you, just be sure that it is someone’s designated responsibility.
The majority of successful advertising is done online these days. People spend a lot of time scrolling on their phones or on the internet in general, and targeted ads help to show your ads to the people who are most likely to be interested in your service or product. Hiring a digital marketing agency may be a great way to increase the business you get from online ads, but there are also ways to advertise online that are so simple to set up you can do it yourself.
The internet allows you to sell things globally instead of just in your area. This can increase your number of customers tenfold. Of course, this may also mean that you need to hire more people to help with online sales and shipping, but it will be worth it for the amount that it will help your small business grow!
Don’t get discouraged by the challenges of growing your small business. Use technology to help you and you will have a much easier time!