In the game of search engine marketing, the rules are never the same. They keep on changing and that’s what makes this field highly challenging and equally rewarding. The best method to implement the best strategies for your search engine optimization goals is to customize and create a perfect mix that suits your needs. You need to rely on some old techniques and implement some contemporary ones to have a unique strategy, which would double up the relevant visits on your website pages. The process is surely not a rocket science, but requires deep understanding of search engine marketing, how search engines function, the latest updates and a strategic plan that is designed to eliminate the hurdles that keep traffic from reaching to your website.
Experts have laid down five evergreen strategies to make your website rank on the top of search engine result pages. Take a look, pick them and do not shy away to experiment in terms of picking the best practices that have brought in results for your business so far. Always remember, logical and unique combination of SEO strategies lead to excellent results.
Be explorative and creative with content:
Never, ever underestimate content. The power of original, creative and engage content is remarkable in the field of search engine optimization. Use content wisely and be experimental. Come up with creative ideas and explore more dimensions. Write guest posts, invite people to write for you or exchange posts, engage in forums, question-answer platforms and social media content. There’s a lot that you can do to not only fit keywords and links, but to actually engage users with your brand in the long run.
Infographics are the new cool:
Experts recommend to create engaging and visually appealing content so that users would develop a genuine interest in exploring your website. Bringing users to your website is not the only goal. You need to sustain them. The reason why bounce rate is high on websites despite the page views being high is lack of appealing content. It is recommended to use information oriented and creatively designed graphics and notice the difference for yourself. Images are also tagged for SEO using alt text and other methods, do not
Never miss out on SEO Audit:
SEO audit is the key to identify what’s going well on your website’s search engine optimization and what’s missing. Accordingly, you can plan your further strategy and stay ahead of the competition. Conducting audit every quarter is the key to success for search engine rankings of your website.
Integrate your SEO practices with social media:
Social media is indeed a powerful source to promote your business or work to a massive scale of audience. Do not hesitate to integrate your SEO practices with social media. Make sure the social share buttons are enables on all the website content pages. Share the content on different social media platforms including LinkedIn (for CEO interviews, expert guest posts etc.), Facebook, Twitter (for micro updates) etc. Always remember to optimize your landing pages and promote them through right social media channels.
There are several other similar techniques that help you stay ahead of the SERP game and keep you on the top of the list. You can always choose a combination of these techniques. The above-mentioned ones are applicable on all and you can keep adding them to your long term and short term SEO strategies for better results.